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1. What a cookie is

A cookie is a small file placed on your device by a website. Similar techniques — local storage, pixels, SDKs — have the same effect and are covered by this policy wherever the word "cookie" appears.

This policy is issued by BEGENTLEMEN SRL, Avenue Louise 201, 1050 Brussels, enterprise number 0649.923.061, VAT BE 0649.923.061. It applies to begentlemen.be and its subdomains.

2. Our position on consent

Under Article 129 of the Belgian Electronic Communications Act and Article 6 GDPR, we place no cookie other than the strictly necessary ones until you have given free, specific, informed and unambiguous consent.

In practice: nothing is loaded before you choose. Refusing is one click, in the same place and with the same prominence as accepting. Closing the banner is not consent, and neither is scrolling. Your choice is stored for six months, after which we ask again. You can change or withdraw it at any moment via cookie settings, and withdrawing is as easy as consenting.

3. Strictly necessary cookies

These make the site work and are exempt from consent. You cannot switch them off.

Name
Provider
Purpose
Lifetime
bg-consent-v1
begentlemen.be
Stores your cookie choices and the proof of consent
6 months
bg-lang
begentlemen.be
Remembers the language you selected
12 months
PHPSESSID / session
begentlemen.be
Maintains your session while you browse
Session
CSRF token
begentlemen.be
Protects the appointment form against forged submissions
Session

4. Preference cookies

Set only with your consent. They make the site more convenient but are not required.

Name
Provider
Purpose
Lifetime
bg-recent
begentlemen.be
Remembers collections and models you looked at
30 days
bg-ui
begentlemen.be
Remembers interface preferences such as dismissed notices
6 months

5. Statistics cookies

Set only with your consent. They tell us which pages are read and where visitors leave.

Name
Provider
Purpose
Lifetime
_ga
Google Ireland Ltd
Distinguishes visitors for aggregate statistics
2 years
_ga_<ID>
Google Ireland Ltd
Maintains session state for Google Analytics 4
2 years
_gid
Google Ireland Ltd
Distinguishes visitors over 24 hours
24 hours

Where we use Google Analytics, IP addresses are anonymised, Google Signals and advertising features are switched off, and data retention is set to fourteen months. Google may process data in the United States; see section 8.

6. Marketing cookies

Set only with your consent. They measure the effect of our campaigns and allow us to reach a comparable audience on third-party platforms.

Name
Provider
Purpose
Lifetime
_fbp
Meta Platforms Ireland Ltd
Meta pixel — measures campaign performance
3 months
fr
Meta Platforms Ireland Ltd
Advertising delivery and measurement
3 months
_gcl_au
Google Ireland Ltd
Conversion measurement for Google Ads
3 months
IDE / test_cookie
Google Ireland Ltd
Advertising measurement on Google properties
13 months

7. Embedded third-party content

Some pages embed content served by others. Loading it lets that provider see your IP address, and it may set its own cookies. We load these only after you consent to the relevant category.

Service
Used for
Their policy
Google Maps
Showing the atelier location
Google Fonts
Typography
Instagram
Displaying our latest work
WhatsApp
Messaging link
YouTube or Vimeo, where a film is shown
Video playback
Provider's own policy

8. Transfers outside the EEA

Google and Meta are established in Ireland and may transfer data to the United States. Those transfers rely on the EU–US Data Privacy Framework adequacy decision and, where it does not apply, on Standard Contractual Clauses with supplementary measures. Refusing statistics and marketing cookies prevents these transfers taking place through this website.

9. Managing cookies in your browser

You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies may stop the appointment form working.

Chrome: Settings → Privacy and security → Third-party cookies. Safari: Settings → Privacy. Firefox: Settings → Privacy & Security. Edge: Settings → Cookies and site permissions.

10. Your rights and complaints

Consent-based cookie data is personal data; the rights described in our Privacy Policy apply in full. Complaints may be addressed to us at info@begentlemen.be, or to the Belgian Data Protection Authority, Rue de la Presse 35, 1000 Brussels.

11. Updates

We review this policy whenever we add or remove a service, and at least once a year. The version date appears above. Where a change extends the processing, we ask for your consent again. This policy is issued in English; a French or Dutch copy is provided on request to info@begentlemen.be.